Value of Tourism

• Assess local residents’ perceived value of tourism

• Explore perception of tourism’s impact on community

• Explore perception of tourism’s impact on individuals

• Ascertain positive and negative associations with tourism

• Examine awareness and evaluation of Visit Tampa Bay

Research and Statistics

Economic Impact and Visitor Profile Studies

2021

2020

2019

2018

2017

2016

2015

2014

marketing and media effectiveness

2019 Out-of-State

2019 In-State

2018 Out-of-State

2018 In-State

2017 Out-of-State

2017 In-State

2016 Out-of-State

2016 In-State

2015 Out-of-State

2015 In-State