About Us

The heart of Florida’s Gulf Coast beats boldy in Tampa Bay. Visit Tampa Bay encourages adventure with a relaxing vibe to create vacation experiences that are authentically Tampa Bay. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay.

Together with our partners, we represent all segments of the area’s tourism industry, which is responsible for over $8.5 billion in annual economic impact to Hillsborough County.

Board of Directors

Advisory Board

In line with the requirements by the Florida Statutes 288 . 1226 (13) (c), Tampa Hillsborough Convention & Visitors Bureau, Inc. is providing the following financial data:

Florida Statutes 288 . 1226 (13) (c) Requirements

2023

Strategic Goals

Goal 1 – Increase Private Revenue

Goal 2 – Optimize Sales and Marketing Efforts

Goal 3 – Provide Leadership and Advocacy on Tourism-Driven Economic Growth

Goal 4 – Energize the Destination Brand

Goal 5 – Maximize Measurable ROI

Goal 6 - Explore Development Prospects

2023 Impact Guide

Mission

To create vibrant economic development for our community
by collaboratively increasing visitation to Tampa Bay.

Inclusivity

Visit Tampa Bay and its affiliates foster transparent communications and intentional actions across all areas of the organization, which continue to advance and maintain diverse, equitable, and inclusive business practices.